PG Bison Gallery 4 Expressions roadshow moves beyond SA borders
After successfully touring South Africa from January until April 2023 to showcase the new product range, with all its trendy colours and designs, the PG Bison Gallery 4 Expressions roadshow now kicks off the next leg of the journey, visiting neighbouring countries. First up is Zimbabwe (Harare), with the first event taking place on 5 July 2023. The Gig Rig, our specially designed mobile showroom on wheels, will remain the main attraction at every stop in the SADC (Southern Development Community) region.
When parked and opened, the Gig Rig offers visitors the opportunity to step inside to view several product application installations created with the Gallery 4 Expressions range, from a modern workspace to a TV room wall and several kitchens.
Visitors at each roadshow event in South Africa, including PG Bison customers, partners, trade professionals and media, have had the opportunity to explore the showroom installations, as well as enjoying a short presentation on the Expressions range and some warm PG Bison hospitality. With a selection of food trucks in the bigger cities and top-notch catering in smaller towns and a large shaded seating area with additional product displays, the events have been well attended. We look forward to offering a similar experience in Zimbabwe (Harare), Zambia (Lusaka), Botswana (Gaborone), Namibia (Windhoek) and Mozambique (Maputo) in the coming weeks.
“It’s been wonderful to have the chance to connect with people face to face again, after the Gallery 3 launch had to be delivered digitally due to COVID-19,” says Jason Wells, Brand and Marketing Manager at PG Bison. “It’s difficult for customers to get a true sense of the boards over a Zoom or Teams call. The Gig Rig allows everyone the opportunity to see and touch the products; to really experience what the colours and finishes look and feel like in-situ.”
Attendees had the opportunity to engage with the PG Bison Sales and Marketing teams, to ask questions, and to network with other industry professionals.
A new favourite for everyone
“I think Alegria is my favourite,” says Calvin Pillay of Cut N Edge. “It’s beautiful and looks like it could be a veneer. It’s an option for those who want a veneer look that will be more cost-effective.”
Alegria is available in Melawood Linear and is joined by two other new wood-finish options, Nosara and Kirkwall.
“I’m excited to see that Dunblane Grey has now been extended to the Formica LifeSeal Worktops range,” says Selasi Palmer, interior designer from McRoyal Interiors. “It’s one of our most popular cabinetry colours and it pairs well with Brookhill. It’s great to now have that option for worktops too.”
Saru Mhlanga, interior designer from Studio Gae, says her attention was caught by the linen-look colours used for all the Gig Rig carcass applications as well as the bathroom installation, Luca Polenta and Luca Urban, available in MelaWood Fusion. “It’s something different,” she says. “It’s a lovely texture. Kara Blu is also really nice.”
Kara Blu is available in MelaWood Peen, SupaGloss and SupaMatt.
Beautiful spaces speak
The Gallery4 Expressions range is built around the idea that “beautiful spaces speak”, and the Gig Rig has been specifically designed to include as many beautiful spaces as possible to inspire visitors with what’s possible.
“We’ve been working with PG Bison products for about 15 years now and the new colours are so impressive,” enthuses Selasi. “It’s such an evolution that we’ve seen over the years and the Gallery 4 colours are going to do well with the trends currently – natural finishes, Shaker-style kitchens and mixing things up with wood grains and marble-look finishes.
More to come
Jason says that a huge amount of preparation goes into developing a new product range, from researching international trends and customising them for the local market, to engaging with customers about their specific needs, sourcing papers and making the tough calls on which older range products to exit.
“Our commitment to the market is to prioritise supply security and to ensure that our product range remains manageable for stockists and never spirals out of hand. That means when we introduce new colours and designs, we have to let go of some of the older ones that are declining in popularity,” he explains.
Edge banding for all the new Expressions products is also already available locally, ensuring that designers and manufacturers wanting to start new projects with the Expressions colours will not be held up.
To view the full Gallery 4 Expressions range online, visit our website.