PG Bison Supports Customer Growth Through Strategic Partnership in Nigeria
As part of its African growth strategy, PG Bison continues to invest in strategic customer partnerships that support market development and strengthen brand presence across the continent. A recent example is its collaboration with Spears Resources Investment, a valued PG Bison customer based in Lagos, Nigeria, at the Big 5 Construct Nigeria exhibition held from 22 to 24 September 2026. The customer exclusively showcased the PG Bison product range, providing a platform to engage with the local construction industry and elevate brand visibility in one of Africa’s largest economies.
Kamel Atallah, Managing Director at Spears Resources Investment (SRI) said, “The Big 5 Construct Nigeria 2026 was a significant success for Spears Resources Investment, delivering valuable business leads, new industry connections, confirmed sales, and promising commercial opportunities. PG Bison’s commitment, demonstrated through the support of its team on the ground in Lagos, reinforced the strength of our partnership and our shared confidence in the substantial growth potential for PG Bison products within Nigeria. We look forward to building on this momentum, expanding market development initiatives, and further strengthening what we believe will be a long-term and mutually rewarding relationship.”
Recognising the importance of supporting customers in developing their markets, PG Bison partnered closely with Spears Resources Investment throughout the exhibition. The PG Bison team assisted with stand setup and engaged with visitors and industry stakeholders, demonstrating the company’s commitment to customer success beyond product supply.
Levin Morgan, International Business Development Executive at PG Bison added, “Our growth strategy is centred on building strong partnerships with customers who share our ambition to grow their businesses and expand their markets. Our collaboration with Spears Resources Investment at Big 5 Construct Nigeria demonstrates how PG Bison supports its customers beyond supplying products, helping them create demand and unlock new commercial opportunities. As we continue to expand our footprint across Africa, partnerships such as these remain a key driver of sustainable growth for both our customers and PG Bison.”
This partnership reflects PG Bison’s strategy for growing alongside its customers. By supporting trusted partners in expanding their reach and developing local demand, the Company is building a sustainable platform for growth beyond South Africa while creating mutual value.
Through partnerships such as this, PG Bison continues to demonstrate how customer-focused market development and strategic collaboration are contributing to its expanding footprint across Africa and delivering commercial value for customers, shareholders and other stakeholders.
